App of the Month – Bumble Bizz

App of the Month – Bumble Bizz - Lovefone, London

Launched earlier this month, Bumble Bizz is an app that’s designed to support women in the world of business networking and help them make powerful connections that enhance their careers. There has been plenty of buzz surrounding Bumble Bizz in the last couple of weeks, so we thought we’d take a closer look.

Dating app turned networking tool

Bumble, the creators of Bumble Bizz, is an incredibly successful mobile dating app in a similar vein as Tinder, in that it allows users to swipe right to find potential matches. Bumble Bizz, the new networking app, uses this same mechanism to allow users to swipe right on prospective business connections.

Rather than showing dating related information, Bumble Bizz asks users to create a job-related profile and then matches them with those who work in the same professional circles, regardless of their gender.

The USP of both Bumble's dating app and Bumble Biz is that when a match is made, in male-female pairings, the woman has to make the first move. That allows them to set the tone of the potential business relationship and hopefully eliminate ‘the grey areas’ of business networking which can make women feel uncomfortable.

‘Sounds like LinkedIn..?’

While Bumble Bizz might sound like the meeting ground between Tinder and LinkedIn, the creators are very keen to stress that it’s a much less stuffy alternative – a LinkedIn for Millennials - if you will. Bumble Bizz is also only designed for networking and mentoring, not job searching or recruiting. So, if you’re looking for a job then this may not be the best option for you.   

To create their Bumble Bizz profiles, users can add digital CVs, a skills section, examples of their work and verified photos. The simplicity of the app makes it very easy and actually very enjoyable to use. The only risk is that this playful approach could lead to the lines between ‘business’ and ‘pleasure’ becoming blurred. 

Putting their money where their mouth is

As a sign of their confidence in the new app, Bumble’s own HR team has said it will hire 10 people it discovers through Bumble Bizz. So, if you fancy working for an app that recently turned down a $450 million dollar buyout from the Match Group, then you better get swiping and hope your profile shows up on the team’s radar.   

If you like the sounds of Bumble Bizz, this career networking space exists within the Bumble app, so you’ll have to download that too. It’s available on iOS and Android devices right now.

Have you used Bumble Bizz for networking? Is it any good? Please share your thoughts in the comments below.  

October 30, 2017