Genius Bar appointment is changing!

As all the Apple users know, Apple offers free services at the Apple Store, rendering free hardware support at the Genius Bar appointments. So if you have had a problem with a faulty iPhone, iPad or iPod, you just had to book a Genius Bar appointment, go to the Apple Store, and they will be able to replace it with a new one. Well, now all that is about to change! To be more precise, Apple is introducing a new requirement in order to allow you to book a Genius Bar appointment: an Apple ID. In the past, you just had to go the Apple website, click on the Genius Bar, select the time and the store which is suitable for you, and then enter your name and your email address. Now, when you want to make a Genius Bar appointment via Apple’s website, you have to enter your Apple ID in order to confirm this appointment.

There are many reasons why has Apple changed its policy and introduced this requirement, but the main one is the effort of keeping track of the user’s actions within their Apple ID. From now on, you will be able to see all your current and past appointments on your profile page.

Slowly but surely the Apple ID is becoming an important piece of information. This can be seen not only from this Genius Bar policy change, but also from the iPhone 5s’ Touch ID fingerprint scanner feature that allows you to make purchases from the iTunes Store. According to TechCrunch, Apple came up with this change in the Genius Bar strategy to provide a higher level of control of Genius Bar appointment and payments. The Apple ID will also make the communication and the appointment itself simpler because the Apple staff can check your Apple history easier. Last but not least, when people have to register their Genius Bar appointment under their Apple ID, will make them more conscious of it, and this can reduce the no-shows at the Genius Bar. For the ones who do not know, Apple is replacing the whole unit when you turn up with a faulty iPhone, iPad or iPad because they do not deal with repairs. Well, they do not use to deal because they started to deal with them in the States last year in May, and they intend to expand it to European countries soon. According to reports from AppleInsider, Apple vice president Tara Bunch announced that the devices with hardware problems will not necessarily be replaced with new units, in an attempt to save $1 billion per year. “Currently, Apple Stores have the tools to replace speakers, receivers, home buttons, the vibrator motor and battery. Come June, capabilities will be expanded to display replacement, and by July cameras, sleep/wake buttons and logic boards will be dealt with in-store. In addition, employees will have access to advanced diagnostic tools that can remotely assess hardware issues and relay the data directly to technicians, allowing for quicker turnaround times.” What do you think about these changes? Are they likely to improve your relationship with Apple and offer better protection? Share your thoughts with us and you can win an iPad case!
Published
September 20, 2013