Isaac Newton: Apple’s first image

“Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Believe it or not, this is Apple’s first logo. I know, except for the apple (above Newton’s head), it has nothing in common with the logo we see today on our iDevices. Designed in 1976 by Ronald Wayne, (referred to as the third co-founder of Apple), the logo only lasted for one year.

In early 1977, graphic designer Rob Janoff came with something more... modern: the ‘bitten apple', which is one of the most iconic corporate logos in history. The first logo was the unconventional rainbow apple. Asked if he got any brief or specifications, Rob’s answer was:
‘Really there was no brief. But the really funny thing was the only direction we got from Steve Jobs is: "don't make it cute" ‘
There are many stories about Apple’s logo, but probably the most accurate would be the one related by Rob in an interview for Creativebites. Which one do you prefer? The colourful one, monochrome or the stylized version of the Apple logo? Or maybe you wish Apple had kept the ‘Newton’ version of the logo? Let us know in a comment and you can win a free repair for your Apple device.  
Published
May 07, 2014