After the massive Apple media event from Cupertino, where Apple launched the new iPhone 5s and iPhone 5c, now they have revealed four product videos about iPhone 5s and iPhone 5c. You can find them on Apple’s YouTube channel, together with other old iPhone videos. The first iPhone 5s video featured by Dan Riccio, Apple’s SVP Hardware Engineering, and Craig Federighi, Apple’s SVP Software Engineering who detail the hardware and software improvements of the iSight new camera.
“All these features are the result of hardware and software working together so seamlessly that they essentially become invisible. So all you have to do is concentrate on taking a good photo or video and let iPhone do the rest”. Craig Federighi, Senior Vice President Software EngineeringFor more details, watch the video below: The second video about iPhone 5s shows Jony Ive, Apple’s SVP Design and Dan Riccio who present the highest innovation behind the new Touch ID fingerprint sensor, detailing the advanced technology put in a smartphone. Stating that the fingerprint is the best password in the world, Jony Ive assures us that this will help us from now on to unlock our iPhone and make purchases from iTunes. The home button itself is made of sapphire crystal (http://www.lovefone.co.uk/blog/will-we-see-unbreakable-screens/), and the iPhone has an A7 processor. For more details about its technology, check out the video below: iPhone 5c videos were designed in the same way - different Apple SVPs explain the innovation and the smart improvement that iPhone 5c brings on the smartphone market. The first video about iPhone 5c is a general one, introducing the colorful, low cost smartphone. Jony Ive explains that Apple believes the iPhone "is an experience" the company is continuing to refine. The iPhone 5c is simpler, more essential and more capable and certainly more colourful than iPhone 5.
“The iPhone 5c is beautifully, unapologetically plastic” and “the design with the real coherence - are the results of developing phone, material and colour in unison.” Jony IveThe series of iPhone 5c videos continues with a short video called “iPhone 5c - Designed Together”. The video itself is a mixture of images meant to transmit a variety of features and functions that work together in the same phone. A variety of colours, pictures, camera functions, games, temperatures, chat/messages, accessories work together in the new iPhone 5c. You can see the all watching this video: The iPhone 5s and iPhone 5c are available from the 20th of September. The 16Gb iPhone 5c will be available for £469 with no strings attached while the 16GB iPhone 5s cost £549 without any contract. Did you get one of these iPhones so far? How do you find them? Share your thoughts with us and win an iPhone case.