Launched last week, iPhone 5s and iPhone 5c last week, come with significant improvements in comparison with iPhone 5. A few days after the launching event, Apple and fashion retailer Burberry has announced that the new iPhone 5 will capture Burberry’s show from London Fashion week. iPhone 5s will take advantage of all the new features of its camera and will capture and share beautiful photos and videos before, during and after the Burberry fashion show. This means that even though the releasing date for the iPhone 5s is Friday, 20th of September, Burberry will be able to use it today, four days before the official release date! Of course, this is because of this unique partnership, which opens a new way for significant changes in how Burberry capture and spread their images.
“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s” said Christopher Bailey, Burberry Chief Creative Officer. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”The new iPhone 5s has several camera improvements, including a “True Tone” dual-LED flash, built-in image stabilization, and new software features, such as burst modes and slow-motion. The camera improvement is one out of three new features of the iPhone 5s. The other two are a new fingerprint sensor that can unlock your iPhone without a password and, a new A7 processor which is twice as fast as the one used in the iPhone 5.
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”Burberry started sharing photos and videos on its social media channels by the end of last week, so you can see them on their website. More than this, you can watch the show live today, 16th of September at 2:30pm (GMT=1).
If this fashion event convinces you that improved camera of the iPhone 5s worths your attention, and you want to buy the device, you can choose from three colours: gold, silver or space gray, each of them is available in 16GB, 32GB or 64GB. iPhone 5s will not be available for pre-order, but it can be purchased from the Apple or from third parties Authorized Resellers in the UK on Friday, 20th of September 2013.