I discovered IFTTT (If This Then That) not so long ago, and since then it has become one of my dearest apps! IFTTT is an excellent app that automates individual notifications and social media activities online. It does so using public APIs from companies including Facebook, Dropbox, Evernote, and Foursquare. Launched in 2010 as a free service on the web, it is becoming ever more popular and so an iOS app has just been launched! In addition, the Android app should be released soon. The IFTTT app allows users to customize their web services using a set of rules within the parameters of "if this, then that." You need a trigger for an action to take place, in order to create the recipe. If you set it up to “If there is a birthday reminder in my calendar, send me a text message” it will act so. A recipe can sound like this: text me the weather report each morning. Of course, many types of recipes can be created or selected from their database. The IFTTT app has 67 different channels (including iPhone Contacts, Photos, Reminders, and Calendar) that you can tap into, and combine them in order to create and curate actions that typically link different web services. IFTTT will no doubt continue to add new features, and so the app is likely to get ever more useful. You can build the recipes around the channels and they can vary from the extremely simple and common, to the difficult and unique. You can update your Twitter when change the profile picture on Facebook or log all your Foursquare check-ins in Evernote. If you want, you can instantly upload your photos taken with the iPhone on Flickr, upload screenshots to Dropbox, or send a friendly email when you add a new contact, as well as do many other things. This ingenious IFTTT app automates your entire iPhone, allowing you to browse lists of featured, popular, and trending recipes and also building our own recipes from scratch. The discovery feature can suggest new recipes you may like, and you can personalize push notification settings on each recipe. IFTTT can be downloaded for free. Have you tried it so far? Do you like it?