When it comes to attention to detail, perfectionism, luxurious products and technology, both Apple and Ferrari reign supreme. But what happens when you combine the two? At the Geneva motor show, Ferrari chairman Luca Cordero Di Montezemolo has just confirmed that the luxury carmaker will start a partnership with Apple in the next few months. Ferrari plans to equip its new hybrid luxury car model “LaFerrari” (which, apparently, is “the” Ferrari not “a” Ferrari) with iPad minis. As well as featuring full integration with Apple products, the 1-million euro car will include iPad minis on the rear passenger seats:
The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.LaFerrari is a FF coupe with 963 horsepower, and if you want to find out more technical specifications, you can check them out in this article.
Ferrari's 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.It’s been on the cards for while. Back in April 2012, di Montezemolo met Apple CEO Tim Cook and told him that he was impressed with Cook’s “availability and openness”. Both of them agreed that Apple and Ferrari are “connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.” Ties were further strengthened in November 2012 when Eddy Cue, Apple Senior Vice President Internet Software and Services, joined Ferrari’s board of directors. If you want to find out further details about Ferrari’s partnership with Apple, watch di Montezemolo speaking at the Geneva Motor Show: